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Shell Jobs: Fuel Marketing Implementer

Shell began operations in Indonesia more than 100 years ago and can look back on a rich history with Indonesia. At Shell Indonesia, we believe that diversity is key: it will help our drive to innovate and make sure that our employees’ ideas will travel. We offer an exciting platform from which you can deliver and excel. Shell Indonesia manages business operations that include marketing and trading oil products directly as well as through its appointed distributors.

In 2006, Shell started its Commercial Fuels business in Indonesia: we provide bulk fuels and related technical support to the Industrial and Transport Sector. Shell Indonesia is also planning to establish a significant presence in the upstream sector.

Job Description
  • Digital and Social Media Marketing
  • Develop and lead in-country implementation of the E2E digital, social marketing and activation strategy encompassing
  • Paid/organic search
  • Programmatic and digital media buy
  • Social first content strategy: roadmap and editorial calendar; working with regional counterpart and local agency partner on community management, paid social amplification, social media listening and including influencer strategy
  • Owned media management: content integration with key focal point for local website and mobile application
  • Tracking and measurement to ensure optimization of budgets and delivery of defined KPIs
  • Ensure integration of key retail marketing priorities and initiatives to digital and social media marketing calendar as an “always-on” approach
  • Monitor developments in social media and competitor activity; identify and share relevant best practices and learning in the digital space.
Fuel Brand Management:
  • Develop and lead successful implementation of strategic brand marketing initiatives and campaigns at local level in line with identified business priorities
  • End to end marketing management which includes generating compelling consumer insights, marketing planning, campaign ideation, integrated planning with functional managers from payment and loyalty, convenience retail, retail lubricants, commercial fleet etc., operational excellence in engagement with sales & operations and retailers and post campaign evaluation/reporting
  • Support management of fuels marketing budget within specified marketing plan and timeframe
Interface and Governance:
  • Key focal interface with Global Retail Digital Communication and Social media team and external partner agencies to facilitate implementation within internal guidelines and processes
  • Ensure compliance with brand visual identity and social media guidelines and processes including regulatory assessment process for all marketing materials.

Requirement
  • Degree holder with at least 5 years of proven records of implementation experience and knowledge in Brand marketing and campaign management
  • Digital disciplines for paid, earned and owned media; including metric and measurement frameworks
  • Results oriented and able to deliver results not only through self but others as a team player
  • Excellent communication (both written and verbal), planning and analytical skills
  • Able to effectively prioritize task and manage time within committed deadlines as part of project management with strong negotiation skills
  • Working experience in reputable FMCG/retail marketing preferred
  • Able to thrive in a collaborative, performance driven work environment and matrix organization.

Job Category: Fuel Marketing Implementer
Location: Jakarta, Indonesia
Segment: Marketing
Closing Date: Juni 17, 2017

Those who you are interest please apply via links below.

Labels: D3, Lowongan Kerja Migas, Marketing, S1

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